- Communication Strategy
- Creative
- Digital
- Web Design & Development
Building Awareness
Stofix, the only pre-pointed, brick slip cladding system that is fire-rated over 18m, offers specifiers unparalleled flexibility with the choice of almost any brick. As a market-leading solution available throughout Europe, Stofix UK needed to increase brand awareness and increase sales leads via the website.
The required services included a comprehensive communications strategy, website development, optimised content creation, photography, brand development, social media management, and printed sales and training materials.
The Adventure
We evolved the brand to better resonate with its audience. While the original logo was retained, new brand elements were introduced, such as angled graphics inspired by the perspective of walking among high-rise buildings giving the brand a more architectural appeal. New brand elements were utilised across video content, the company LinkedIn page, staff uniform, exhibition stands and print advertising.
Our trade and construction marketing specialists conducted market and competitor research, identifying key USPs and crafting a strategy to effectively communicate the product’s benefits to a specific target audience. We designed and developed a new website with optimised content, downloadable brochures and training manuals.
CUDOS Creative acts as our in-house marketing team. Our ongoing retainer gives us access to their entire team. Many of our customers have commented on our enhanced brand presence and online activity, particularly on LinkedIn. Our European partners are equally impressed with our creative marketing efforts. We are delighted with CUDOS Creative’s work and have seen tangible benefits including increased enquiries and sales.
The Destination
In the first year, Stofix experienced a 120% increase in website sales enquiries. Stofix’s LinkedIn page, launched in February 2023, now averages 100 new followers per month, with the average post impression exceeding 16,000. The management of a personal LinkedIn account also demonstrated a remarkable 344% year-on-year increase in connections.
The UK success story led to the website’s rollout across Sweden, Norway, Germany, and Stofix HQ in Poland. We continue to work with Stofix on a monthly retainer, creating blogs, case studies, and ongoing LinkedIn content to maintain momentum and growth.