- Communication Strategy
- Creative
- Digital
- Web Design & Development
Accountancy With A Difference
Adams Moore are a forward thinking, proactive accountancy firm passionate about driving business growth for customers. Their approach to accountancy is refreshingly different. As well as the usual, monthly box-ticking that their clients need to survive such as corporation tax and payroll, Adams Moore have identified that to truly thrive, a business needs a far more strategic understanding of their numbers, in the past, present, and (most importantly) the future.
This service was packaged up and named ‘Board Support’, but this was quickly identified as not effectively communicating the wide reaching and impactful benefits. CUDOS was called in to bring some creativity to the brand and help to take it to market.
The Adventure
As such a potential ‘game-changer’ for local businesses, we felt the name ‘Board Support’ just wasn’t going to cut it. After our Discovery Session and brainstorm, we arrived at ‘Finance 360’ – which far better demonstrated the exciting outcomes for their customers. We designed a logo based on the ‘F’ letter form, showing it flowing upwards and growing bigger, a representation of the customer journey.
The graphic styling was expanded into an ‘upwards graph’ illustration, swooshing through their promotional comms. We adjusted the ‘Adams Moore’ logo to match the new styling so the brands could co-exist together, and made the decision to keep the existing colour palette in a nod to the brand heritage.
We want to be accountants that are a bit different, and the CUDOS Creative approach gave us exactly that. We worked with CUDOS on 2 briefs – firstly, to refresh our brand, and secondly, come up with an exciting name and logo for our Board Support package. CUDOS Creative really excelled… Now we’re launching our brand and our top services with real confidence that we can stand out in a crowded market place.
The Destination
The branding has had a positive effect externally, but also internally too. The Adams Moore team has wholeheartedly embraced Finance 360, with every staff member excited to be part of a new and better way of growing businesses. The introduction of new branding elements, including the company name and promotional materials, has enhanced the team’s ability to engage with potential clients effectively, articulating the advantages of their services in a compelling manner. This strategic branding overhaul has equipped Adams Moore with the necessary tools to effectively market Finance 360, attract more businesses, and ultimately contribute to the growth and success of enterprises within and beyond the region.