Ark Media - Cudos Creative

Communication Strategy
Creative
Digital
Web Design & Development

Bringing Magic to Video Marketing

‘Small Business of the Year’ Chamber award-winners, Ark Media, wanted to boost their marketing campaigns across digital and print platforms, positioning them as one of the leading video production companies in the UK.

They identified a need to bring in some more dynamics to the brand, creating a more emotional connection with their audience that was more reflective of their brand values and mission. Keen to grow their customer base across key sectors such as leisure and tourism, construction, and finance, we set to work to bring some magic to their marketing.

The Adventure

Signing up to our 12 month Partner Package, we commenced with freshening up their identity with some new styling and supporting graphics. Starting with a new design for their eNewsletter and social media campaign, we moved on to designing a new exhibition stand, company brochure, and sector specific direct mail piece.

We wanted to bring the excitement and anticipation to the brand that you might feel at the cinema when a movie as about to begin, so we focused on dark backgrounds accented with swooshes of neon light to bring movement and energy through every design.

Cudos Creative have been fantastic to work with and have enhanced our brand and graphics on our marketing collateral. By having a partnership it has allowed us to spread our cost whilst at the same time plan out what we need throughout the year. It’s much easier to manage and having regular meetings means we get the best work and consultation possible.

Phil Arkinstall, Director, Ark Media

The Destination

The new look brings depth, energy, and character to the brand, delivering the emotive edge to their visual identity that was previously missing. It has enabled them to use creativity to drive business development, helping them to reach and engage with more of the people they really want to work with.

Ark Media continue to work with us through our monthly studio and consultancy Partner Package, maintaining their strong brand and ensuring they achieve their growth goals.

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