As part of her branding package, we started with an in-depth briefing form and introductory meeting to really get under the skin of her business. Initially needing a business name, we recommended ‘Calluna Nutrition’ – using the Latin name for the heather that thrives on the mountains of Norway – and developed a strapline ‘A better lifestyle for a lifetime’.
The colour palette was inspired by Norwegian landscapes, and the logo we created used the two central ‘L’ letter forms to create the image of her end result – a healthy, happy human!
