- Communication Strategy
- Creative
- Digital
- Web Design & Development
A Stage of Change
House of Mash are on a mission to build creative, confident communities through circus training and performance. From eye-opening acts to elevate corporate events, to empowering and encouraging individuals to ‘achieve their impossible’, House of Mash are focussed on building a stage of change for the benefit of all. They recognised that to achieve this, it was essential to create a strong brand identity that showcased their energetic personality and powerful brand values.
The Adventure
With 3 core strands to the brand – House of Mash, Circus Mash, and Space Plans, we wanted to create a house style that would give each logo a clear identity, while still being a part of the MASH family. A vibrant palette of purple, pink and orange brings energy and passion to the brand, and a simple, chunky typeface gave us the basis for creative typography within the logo designs. The strapline ‘A STAGE OF CHANGE’ was created to highlight their mission of ‘social change through creative performance’.
Just wanted to say a HUGE thank you to Cudos Creative for making our brand look absolutely fabulous. Working with Kate and the team has been a lovely experience and the visual talents are exceptional. Curry Design is our forever and I can’t wait to work with you again!
The Destination
With brand guidelines, social templates, and web banners to reskin the website, House of Mash now have the tools to reach and enrapture their audience with a characterful and iconic brand toolkit. The iconic identity was even splashed across the ‘Mash mobile’ for festivals and school events. The brand is unmistakably them, unique, vibrant and memorable – enabling them to confidently continue to build their ‘STAGE OF CHANGE’ and bring positive impact to both innovative individuals and creative communities.