- Communication Strategy
- Creative
- Digital
- Web Design & Development
Empowering Independence
My Ecosystem specialises in smart assisted living and intelligent home automation solutions. They are dedicated to supporting independence and decision making by building bespoke ecosystems of technological solutions, customised to an individuals’ physical and cognitive abilities. With a broad network of partners, My Ecosystem can provide a far greater offer than any one provider alone – a key USP that we needed to communicate effectively across their brand touch points. Our goal was to develop a brand identity and marketing collateral that clearly convey My Ecosystem’s innovative approach and commitment to enhancing quality of life for all users.
The Adventure
We began our creative strategy by developing a sleek typographical logo design with fluidly interconnecting letters, symbolising My Ecosystem’s collaborative partnerships and seamless solutions. A distinctive diagonal line serves as a visual anchor, representing My Ecosystem as the backbone of the integrated systems they implement. To reflect the dual focus on healthcare and technology, we selected a refreshing teal colour paired with a vibrant yellow to infuse the brand with warmth and innovation.
This colour palette evokes a sense of trust while energising the overall identity. The website and marketing brochure was designed to be simple, clean, and user-friendly, emphasising the benefits of our solutions rather than the complexities of the technology behind them. This cohesive strategy empowers My Ecosystem to communicate its mission and offerings with clarity and impact.
The Destination
The visual identity has established My Ecosystem as pioneers in the world of technology in healthcare. The marketing materials and website clearly convey that My Ecosystem offers straight-forward solutions for individuals facing complex challenges, seamlessly integrating a range of cutting-edge technologies to significantly enhance their quality of life – all through a single point of contact.
The brand has been successfully implemented across all sales collateral, including a series of proposal documents that have proven effective in securing a numerous tenders. With ambitious plans for growth in the coming years, the cohesive strategy and creative design of the new brand empowers My Ecosystem to communicate its mission and offerings with clarity and impact, solidifying its position in the market.