Case Study

Sirus

  • Communication Strategy
  • Creative
  • Digital
  • Web Design & Development

Driving Change

Sirus Automotive is the UK’s leading provider of upfront wheelchair accessible vehicles (WAV’s). Their innovative products provide wheelchair users with the unique choice of travelling upfront, or driving the car directly from their wheelchair or via an internal transfer, enabling life-changing independence and freedom.

Sirus needed to give their communications a more aspirational and professional feel, to reflect the high end design and expert engineering that goes into every aspect of a Sirus vehicle.

The Adventure

Our first step was to visit the factory site where we could witness the building of a Sirus vehicle in action. Each product is built completely around end user experience, with cutting edge technology seamlessly integrated into every adaptation.

Therefore the approach needed to combine aspirational and exciting lifestyle imagery, with technical shots and iconography to clearly highlight the product benefits. Whilst staying true to the core brand identity, we developed a clean, sophisticated design, to showcase the Sirus difference, and take their brand to the next level.

Our marketing material really does now reflect our industry leading, innovative vehicles. We have seen a 21% increase in web hits in the last three months, and a 29% increase in enquiries. Our board of directors have commented it is the most forward thinking, powerful and professional looking marketing material we have ever had within the business.
Lenna Freeman, Commercial Manager, Sirus Automotive

The Destination

We designed a suite of collateral, including 4 new brochures for each of their flagship vehicle conversions, and fresh new visual assets to go across their social channels and website.

We strongly featured emotive, aspirational imagery by adding stunning backdrops to existing studio shots, capturing the feeling of freedom that wheelchair users enjoy with a Sirus vehicle. Combined with the strategic marketing expertise and copywriting of Vicky Crees from Thrive Strategic Marketing, Sirus have seen a positive impact on their marketing outcomes.

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