What to do with your shiny new brand assets to make maximum impact
Congratulations on your sparkling new visual identity! It’s a significant step to redefine your company’s identity and engage with your target audience effectively – to redefine your company ambitions through an aspirational new logo, colour palette, type face, imagery and graphics. But, how to really maximise on this huge investment and make your audience really sit up and take notice of your new brand? Here’s our top tips to make sure you go out with the bang your brand deserves!
Count down to launch!
Find an appropriate day to launch your new brand, a date that may have some relevance to you such as a business anniversary is a good one to create more meaning and interest. It’s a good idea to warm up your audience first, to give them a teaser that something big is coming and to pay attention!
Consistency is key
Ensure a smooth transition by updating all brand assets simultaneously. Update social media profiles, website banners, email signatures, and any other platforms where your brand is represented. Don’t forget to update logos on any membership sites – doing a google search will really help find all the forgotten places on the internet that your old logo may be lurking!
Educate your audience
Share the story behind your rebranding efforts. Explain the reasons for the change, its implications for your business’s future, and most importantly, how it benefits your customers. Utilise social media, blogs, press releases, and newsletters to communicate effectively.
Keep it up!
You’ve successfully launched – but don’t stop there! Continue to engage with your audience consistently. Keep sharing content that showcases your brand identity and values. By keeping your brand visible, you can reinforce its presence and generate excitement among your customers.
In conclusion, approach your brand launch strategically by creating a clear plan and timeline. Consistent communication and engagement will help your brand create a positive impact in the marketplace.
If you prefer a hands-on approach to launching your brand, ask us about our Partner Packages, and how this can assist you in maintaining your marketing momentum.