In September 2023, we proudly unveiled our bold rebrand, transforming our design agency from The Curry Design Studio to CUDOS Creative, complete with a sleek new visual identity. As experts in rebranding, undergoing this process from the other side of the fence provided a unique and enlightening perspective… We shared our insights in a blog post at the time, detailing the intense emotions and challenges we encountered during the brand creation phase. Now, several months later, we are still experiencing the positive ripple effect of our rebrand. Here are our key insights into the true benefits a rebrand can bring!
1. Getting Noticed
At every event, meeting, and new enquiry, the topic of our rebrand consistently arises. It’s not just a great conversation starter; it showcases the significant boost in our brand’s visibility and memorability. The new brand has become a trending subject, capturing attention and sparking inspiration among our network and beyond. It’s driving others to engage with us, eager to learn about our journey, the reasons behind the rebrand, and its far-reaching impact.
2. Changing Perceptions
A recurring theme in our rebrand conversations is the seismic shift in how our business is perceived, externally. Our primary driver to rebrand was to shake off our old ‘small-fry’ image, to level up, and create something that aligned to our vision and growth plans. Our new brand now aptly reflects this, and the increase in inquiries and new connections we’ve attracted following the launch, demonstrates we are now seen as the ambitious and passionate team of creatives that we truly are!
3. Confidence and Clarity
Our rebrand has had a positive effect on us internally, too. It has united us more closely as a team, rallying behind a brand that ignites and motivates us. We take immense pride in it, which is evident in how we present ourselves to the world. It represents our values and vision with effortless confidence – building on our camaraderie and inspiring us all to raise our game collectively, and pull together in our shared mission!
4. Marketing Momentum
We’ve felt increased motivation to throw our marketing messages across all our digital platforms. Everything we create under the new brand just looks… impressive! It has enabled us to fine-tune our messaging and consistently generate even more captivating content. Our brand toolkit is incredibly enjoyable to work with, transforming our marketing from a mundane task into a source of delight… and this enthusiasm radiates through all our creations!
5. A Fabulous Future
Above all, our rebrand has set the stage for an exciting future and provided a fantastic foundation to drive the company forward. With an aspirational new identity, we know we will be continuing to attract the right kind of people to collaborate with us – clients, partners, and fellow creatives – as we continue our mission to build a better world through Persuasive Creative.
We knew a rebrand would present both challenges and rewards in equal measure… But the powerful and positive effect it’s had in a relatively short period of time has been incredibly exciting. We cannot wait to see what the rest of 2024 brings!
Are you considering a rebrand to take your business to the next level? let’s talk!