Social media! Email marketing! Websites! SEO!
We’ve got more digital tools than ever before — pixels, platforms, pop-ups, and pings. But in a world drowning in digital noise, the brands that truly stand out are rediscovering the power of print in marketing. Real things you can touch, hold, feel. Print connects on a human level, creating moments that last long after the screen goes dark.
But… what if the secret to cutting through the digital noise might just be… print?
Yep, good old print.
Something you can touch. Feel. Hold. Even smell (fresh ink anyone?). It wakes up all the senses that screens forgot. And best of all, it sticks around. On desks, on walls, in minds. Long after that email is buried in the inbox.
So, here are five ways to bring print back into your marketing mix – and launch your brand straight into people’s hands (literally).
Send a letter.
Old school? Maybe. But personal? Absolutely. Print some beautiful letterheads, scribble a genuine note, and reach out to your warm leads. We do it – and it always gets a response.
Post a brochure.
Make it all about them. Lead with their challenges, their pain points, their goals. Then show how you solve them. Keep it thoughtful, not salesy. Top tip – use QR codes to link your print messaging to your digital comms!
Merchandise (the fun kind).
If it sits on a desk or fits in a hand, you can probably print on it. Mugs. Pens. Coasters. Bamboo cups. Dogs. (OK, maybe not dogs – but we’ve thought about it!) Choose something useful and on-brand, and your message will live longer than any social post ever could.
Posters and wall graphics.
Turn blank walls into big brand moments. Wallpaper, vinyls, motivational quotes – your office can double as a living, breathing ad campaign.
Christmas cards.
Old-fashioned charm with modern impact. A simple way to reconnect with clients, wish them well, and slip in a handwritten note. It’s heartfelt marketing at its best.
With most companies needing 7 to 16 touchpoints to make an impact, it’s time to make those touchpoints count. And print can put the touch back into touchpoint.
So go on – mix your digital sparkle with a splash of print. Surprise. Delight. And give your audience something real to hold onto in a very digital world. Get in touch with us here, or take a look at our Christmas card offer linked below.