- Communication Strategy
- Creative
- Digital
- Web Design & Development
Reimagining Luxury
The Hallgarth Hotel in Durham is a Grade II listed luxury country house getaway set in the stunning countryside of North East England. With historic 16th Century architecture combined with modern amenities and picturesque gardens, it offers a truly tranquil escape, as well as the perfect venue for bespoke events. With ambitions to position themselves as a boutique wedding venue, they wanted to revitalise their image and reconnect with a wider audience, and a new brand identity was required to showcase the hotel in all its glory under a new name – 61 Durham.
The Adventure
We knew the brand approach needed to represent a combination of the hotel’s heritage, lush surroundings, and beautiful modern touches. So we used a blend of a traditional serif and clean, modern typefaces with a touch of kerning for an element of sophistication. The logo itself then incorporates a small illustration of a sycamore leaf – inspired by the tree lined driveway – to sit discreetly beneath the typography. The logo needed to be adaptable, so we created variations to represent the events space – Venue 61 – and the restaurant – 61. The brand logos work as a set to represent the hotel’s core offerings.
This is only just the beginning but with great foundations and a new premium identity we are excited about our journey ahead. The work that team CUDOS have executed have helped us to elevate our culture and intentions. We are already working with them on several other projects.
The Destination
The branding was rolled out across a brand new responsive website and venue signage, and unveiled at a launch event and open weekend in January 2024. The identity received overwhelmingly positive reviews as the launch marked an aspirational new chapter for both staff and customers. The fresh new look has been crafted to better reflect the character of the hotel, and will serve them well into the future, enabling them to appeal to a new and wider audience and setting the scene to achieve their goal as the go-to wedding venue in the region.