- Communication Strategy
- Creative
- Digital
- Web Design & Development
Elevating Education
The Arthur Terry Learning Partnership is a pioneering, forward-thinking education Trust with over 20 schools under their banner, and a determination to truly put children at the heart of everything they do. They boldly embrace new ways to enhance the learning experience for their children, such as their recently launched, ground-breaking Learning Futures initiative which saw every single child receive an iPad, their impressive Support Services which gives all their schools access to a rich pool of resources, and their people strategy to attract and retain amazing people to deliver the ATLP vision and values. With so much to communicate across the ATLP family of children, parents, staff, and communities, ATLP needed a stream of innovative ideas and brand assets created to really showcase their greatness.
The Adventure
With big growth goals and so much powerful messaging, we agreed on a Partner Package to ring-fence monthly studio time and consultancy to keep their marketing momentum through 12 months. We strategically planned how the brand would develop with a series of sub-brand identities, which we rolled out across a suite of brochures, presentations, newsletters, wall graphics, and social content. A brand identity guide was developed to keep the brand hierarchy across all communications, along with an online library of key marketing documents and brand assets, and a set of powerpoint templates designed to enable them to get comms out quickly.
The Destination
The Arthur Terry Learning Partnership now has a growing suite of brand tools at their fingertips for the whole team to use across all communication channels, to engage and educate their audience on the incredible work they do, and showcase the positive impact they are making to children in the ATLP family. As education trailblazers, the ATLP have a set of aspirational, professionally designed graphics to visually and proudly communicate the ATLP difference, and continue to attract more schools across the UK to join them in their quest. The Partner package has simplified the process, minimised the admin and increased the visibility of the workflow, and enabled them to schedule and plan to get vital resources delivered for when, and where, they are needed.