- Communication Strategy
- Creative
- Digital
- Web Design & Development
Elevating Education
The Arthur Terry Learning Partnership is a pioneering, forward-thinking education Trust with over 24 schools under their banner, and a determination to truly put children at the heart of everything they do. They boldly embrace innovative ways to enhance the learning experience for their children, such as their ground-breaking Learning Futures initiative which saw every single child receive an iPad, their impressive Support Services which gives all their schools access to a rich pool of resources, and their people strategy to attract and retain amazing people to deliver the ATLP vision and values. With so much to communicate across the ATLP they needed a unified approach to internal and external communications, ensuring consistency in messaging and brand identity to really showcase their greatness.
The Adventure
Through our Partner Package, we provided strategic brand management and communication support. We developed a structured brand hierarchy and identity guide to ensure consistency across all messaging, alongside custom templates, newsletters, presentations, and digital content to streamline both internal and external communications. We worked closely with their leadership team to refine their internal communications, reinforcing the feeling of ‘one trust’ across all schools through regular newsletters, and building a beautifully branded intranet to provide a cohesive and accessible platform for staff communication.
Through our work with CUDOS, we are able to portray our core principles and values through our branding and messaging that has brought clarity and consistency to how we are seen externally. We have received such positive feedback, it is clear that people understand what the ATLP stands for. This is all we could have hoped for.
The Destination
ATLP now has a cohesive brand and communication strategy, empowering teams to share their vision effectively. With streamlined processes, a growing suite of brand tools, and professionally designed graphics, they can engage their community, educate their audience, and showcase the positive impact they are making on children within the ATLP family. As education trailblazers, they can visually and proudly communicate the ATLP difference, continuing to attract more schools across the UK to join their mission. The Partner Package has simplified processes, minimised administrative burden, and increased workflow visibility, allowing them to strategically schedule and deliver vital resources when and where they are needed.