- Communication Strategy
- Creative
- Digital
- Web Design & Development
Empowering Artists
CAN is a creative network allowing ambitious, up-and-coming artists to connect with the specialisms they need in their business pipeline, including marketing, finance, branding, and print and framing experts, to enable them to commercialise their talent. It provides an opportunity for artists to meet the right connections, gain knowledge to grow and thrive as a creative business, and become a commercial success.
With bi-monthly in-person events, CAN are on a mission to build a vibrant creative community and flood our region with diverse and edgy artists with the tools and confidence to truly succeed. It was integral to their growth plan that they had an aspirational, punchy logo and brand style to reflect this.
The Adventure
We instantly decided on a modern and bold pop-art approach for this brand identity which would appeal greatly to their audience. We chose a striking, funky colour palette with a range of shades to represent the passion, connection, and professional expertise of the artists and businesses within the network.
Digging deeper in our discovery session, we learned about the strategic structure behind the network featuring the 4 main pipelines to success. So, we created a logo with 4 missing pieces which each pipeline can visually ‘plug’ into. This gave us the idea of developing a ‘London Underground’ style map to really illustrate the CAN journey and make what they are trying to build much simpler to communicate.
CAN now has its own identity, it has been an education but our inexperienced team are a better team for working with Cudos and it is now up to us to develop the network using the brand to drive our success by becoming recognisable in the creative and network environments. CAN is in its infancy, but there is no such word as ‘can’t’ in CAN and we intend to fill the gap.
The Destination
The new brand has been warmly embraced by both directors and end-users, providing the professional image necessary for securing funding, gaining referrals from local schools, and attracting support from Trusts and Councils. Our Place Support’s identity seamlessly combines care, compassion, and collaboration with a polished, professional aesthetic that resonates with a diverse audience.
The carefully selected brand colours enhance communication, offering clear signposting that enables service users to quickly and easily access vital information. This effective branding not only strengthens the organisation’s credibility but also fosters a sense of warmth and approachability, empowering stakeholders and enriching the overall experience for everyone involved. Such a robust identity positions Our Place Support as a trusted resource in the community.