- Communication Strategy
- Creative
- Digital
- Web Design & Development
Illuminating a Digital Future
IST are world-changing inventors and innovators, experts in digital enablement of smart buildings. Specialising in non-flicker intelligent lighting systems, pioneering and sustainability focussed LED drivers, and cutting-edge CO2 sensor solutions in building management controls, IST are dedicated to breaking new frontiers for a digitally driven future.
As they moved into their new HQ and innovation centre, they wanted a creative campaign to amplify their brand message and generate a feeling of energy and excitement to flow throughout the building.
The Adventure
IST wanted wall graphics, window graphics and signage, as well as giveaways for their launch event. We decided it needed a bold, intelligent and versatile solution that would create a visual impact across the building. Our idea was to badge the client as the ‘Digital RevolutionIST’ – using their brand name in bold at the end of the word, along with a pulse of yellow swooshing through all the graphics to tie it together visually.
The meeting room windows used the concept with a slight twist – ‘StrategIST’, ‘NonconformIST’ and ‘FuturIST’, along with relevant RAF aircraft images (a nod to the buildings history built on the RAF Fradley base).
CUDOS went above and beyond to understand the core essence of our business. Their creativity fully encapsulates the energy, innovative flare and identity of IST. We are exceptionally pleased with the result and now invite clients to the premises with great pride.
The Destination
The entrance hall wall paper, window graphics and external and internal signage have branded up the building inside and out, with the swooshes giving a flow and pulse of energy that takes you around the building.
The ‘Digital RevolutionIST’ campaign has elevated the IST brand, positioning them as challengers, disruptors and market pioneers with a simple but impactful 2 word strap line, and striking graphic treatment. Graphics and signage were brought to life, produced and installed in collaboration with PersonalisedNation.