Case Study

Motormax

  • Communication Strategy
  • Creative
  • Digital
  • Web Design & Development

Driving Fleet Safety Forward

Motormax is a pioneer in fleet safety solutions, working with some of the UK’s largest fleets, including Amazon, DPD, Tesco, Sainsburys, Asda, and BT, to name a few. The company designs and manufactures an innovative range of vehicle electronics to reduce incidents, maximise fleet efficiency and lower costs. They approached us with a vision to create a new website that would effectively showcase their revolutionary fleet safety solutions. This website would cater to corporate customers, complementing their existing trade site.

The Adventure

Our sector specialist conducted an in-depth analysis of Motormax’s organisational goals, target audience, and competitive landscape. We developed comprehensive site and process maps to ensure an effective user journey and engagement.

Launched in 2022, the Motormax website helped the business to grow and access new markets. In January 2025, CUDOS was tasked with updating the homepage to reflect the company’s rapid global expansion. With a growing international presence and a strong market position, the company needed a homepage to attract overseas distributors and showcase its cutting-edge, AI-driven fleet safety solutions.

CUDOS designed a new navigation and produced a dynamic 15-second homepage header video designed to instantly engage visitors and leave a lasting impression. This visually compelling content effectively communicates key messages, showcases innovation, and enhances brand identity using on-brand assets and animation.

A huge thank you to the CUDOS Creative team for their incredible work in designing and developing a brand-new web page under extremely tight deadlines. We have no doubt that the further development of our website will provide us with the platform we need to demonstrate our cutting-edge solutions to a global audience.
James Haycock, Co-Founder and Director, Motormax

The Destination

“With an overseas exhibition fast approaching, we needed a platform that truly reflected our international presence and showcased our latest AI-driven fleet safety solutions. The new homepage highlights our market-leading technology and features some of our biggest customers, including Amazon, Post Office, and Tesco. CUDOS delivered exactly what we needed—on time and to an exceptional standard”. James Haycock, Co-Founder and Director.

The new website has provided Motormax with a powerful platform to showcase their expertise and groundbreaking technology.  Since the site launched, website visitors have increased by over 150%, generating up to 20 sales leads each month. On page SEO drives traffic to the website through optimised blogs and case studies.

 

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