- Communication Strategy
- Creative
- Digital
- Web Design & Development
Revamping the Fun Run
The Royal Sutton Fun Run is celebrating its milestone 40th event this year, so we were delighted to be approached to help them mark the occasion with a fresh new brand look. With a very corporate and static brand, it was decided that this milestone should be marked with a fresh and exciting brand identity.
The demise of the local newspapers, a major channel in advertising the event, meant the brand had to work harder than ever to capture the attention of their audience, convey the community vibe of the event, and encourage people to sign up and be a part of something special. Challenge accepted!
The Adventure
Our brief was to shake off the corporate feel and embrace the ‘fun’ element right from the get-go, so we set to work to create a logo design and brand elements that had really embraced that ‘feel-good’ factor. We brought in a playful type face and adapted the ‘U’ into a smile, and the ‘R’ into running legs, which we animated into a run and a wink!
The campaign headline we proposed was ‘8.5 miles of smiles’ which we splashed across all their brand touch points. Wrapping up the identity in its current royal red and blue palette was a nod to the heritage and history of the event which is so important. A new website, through Gravitas Web Design, was also developed.