Case Study

Thinking Audit

  • Communication Strategy
  • Creative
  • Digital
  • Web Design & Development

Redefining Audit Excellence

ThinkingAudit specialises in bringing insight and impact to internal audit teams by refreshing their methodology, helping to meet standards, and sharing best practice. In addition to consultancy, they are preparing to launch a service for audit committees. A fresh new brand was needed to give each strand of the business a clear identity that was professional, approachable, and aspirational.

The Adventure

Rachel and Rhodri chose a Branding Package, to give them the complete toolkit to launch and market ThinkingAudit and their services with confidence. Wanting an identity that conveyed both their extensive expertise and their supportive approach, we created a unique, modern logo with a palette of warm, fresh colours to stand out in their marketplace and engage their ideal customers. From our consultancy sessions, we identified a need for a visual representation of their core services, so we designed a suite of supporting graphics using the new logo icon in fun and creative ways.

A rebrand felt quite daunting at first, but Kate worked with us to make sure she understood the business and our clients. This has been a very positive and energising process, and helped us to really focus on how we wanted to represent the business. In addition to a colourful and warm logo and a brand and style guide that really represents us, the design support for banner stands and brochures has been great.
Rachel Bowden, ThinkingAudit

The Destination

Rachel and Rhodri now have a brand identity for ThinkingAudit that is far more reflective of their brand values and future growth plans for the business. The brand guidelines, logo, stationery, social branding and suite of icons give them all they need to effectively communicate their services and engage their audience, and add real visual impact to all their marketing channels. They can now focus on continuing to make positive change in the world of assurance.

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