Looks great. Works better. Why your brand needs a website that looks wonderful AND works wonders
A shiny homepage means nothing if users get lost in a click or two. You’ve got the logo and nailed your colours, and your fonts are on point. Your homepage looks like it should be framed in a gallery. But your users aren’t clicking the ‘Contact Us’ button… we’ve got a problem.
A website that looks good is great. But a website that feeeels good to use is where the magic happens.
So, let’s dive headfirst into the world of websites that look the part AND play the part.
How to achieve that perfect balance…
It’s not just about visuals. It’s about the experience.
Your brand lives (and dies) by your website.
Your website is your shop window, proudly displaying who you are, what you do, and why you do it. It’s your brand doing the talking, the walking, the hand-holding – all at once.
So, it may LOOK the part – with your beautiful visuals and brand identity shining strongly out of your ideal customers screens. But, is it working hard enough to KEEP people there? And guide them to the information or actions they need – fast?
Visual identity matters – a lot. But consider what happens when someone actually lands on your page and the path you want them to follow through your website.
Does your site flow like a dream, or do you have broken links, dead ends, too many words, not enough words, no calls to action? Is it static and clunky or fluid and feelgood?
Here’s our top tips to get users bouncing with joy, rather than, well, bouncing…
Our advice:
🎯 Think of your website as a pipeline
Start with a homepage that captures attention and speaks to their pain points.
💬 Reassure with proof
Drop in client testimonials and case studies to build trust.
📚 Educate and inspire
Use blog posts to share insight, tips, and show you know your stuff.
🚀 Guide to action
Make your CTAs irresistible. Don’t make them hunt for the next step.
Great UX is great branding
User Experience is part of your brand. Not separate, or optional.
Our mantra at CUDOS is that a great brand promotes an emotional connection – and therefore how your brand interacts through your website (user experience) is absolutely part of that.
UX is how your brand behaves when no one’s watching. It’s the invisible thread that turns curious clickers into customers.
Because when users can glide through your site like they’re on a soapy slip-n-slide, they feel an emotion. Excitement, reassurance, confidence, care… And all of those feelings get wrapped up in how they think about you.
Our advice for a Great UX:
🧠 Obsess over the details
Your button copy matters just as much as your big headlines. Those tiny words pack a punch – make them work for you.
🎨 Be unmistakably you
Every touchpoint – from menu labels to error messages – should look and sound like your brand. No exceptions.
🗣 Talk to them, not at them
Less “we do this” and more “you get that”. When people feel like you get them, you’ve got their attention – and their trust.
Style AND substance? Yes please.
We’re not saying pick function over form. Or vice versa. We’re saying: do both.
The best websites blend:
Visual branding – your colours, typefaces, images, layouts. All unmistakably you.
Tone of voice – copy that talks like you do (not like a corporate robot).
UX design – structure, flow, navigation, accessibility. All friction-free and friendly.
When these three are working together, your website doesn’t just look good. It feels like your brand. Which means your visitors trust you, like you, and most importantly, remember you.
And, they’re more likely to click that juicy little CTA.
In short:
✨ Good design grabs attention.
⚙️ Good UX keeps attention.
💥 Great branding combines both.
So next time you’re planning a website refresh, don’t just ask, does it look good?
Ask, does it FEEL like us?
If the answer’s ‘sort of’ or a flat out NO, then let’s fix that.
Book in for a website review on the link below: